Inspired by the journey of learning investment strategies and options trading, this Options Investing course was developed to help new investors traverse the difficult learning curve of options trading. With a complicated set of terms, intimidating processes, and inherent risk, options trading seems unapproachable for those not familiar to Wall Street. To tackle to challenge of developing an educational course, founders Alli and Justin Andress applied analogies from the music industry to translate complex concepts into approachable systems. A cohesive and unique set of visuals were developed to illustrate the terms and strategies presented throughout the course, as well as integrated into their website and branding strategy.

Illustrations were developed in Adobe Illustrator and Procreate for use in blog posts, social media, and video learning modules.